A Violinist at the Metro
Why positioning is better than prospecting
A true story
A man sat at a Metro station in Washington DC and started to play the violin. It was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that thousands of people went through the station, most of them on their way to work.
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Six Good Reasons
Why B2B organisations need corporate marketing
The easiest way to beat your competitors
It’s easy to pretend that business decisions are dispassionate, sensible and logical – despite the evidence
to the contrary. The fact is most people respond to recognised and trusted brands – even aspirational brands. Just look in your wardrobe, pantry and car park to see the evidence.
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